Emirates Man is a magazine that encapsulates the future of men’s lifestyle in the region – knowing that style and substance are intrinsically linked. It’s about looking smart, living smarter. It speaks to a man who not only appreciates the finer things in life like the craftsmanship of a Swiss-made watch or the sensation of driving a prestige car on any open road, but who also strives to be informed, emotionally intelligent and financially resilient. Ambition and authenticity are important to him in equal measure. And like the UAE, his vision of himself is as a member of the new global elite: a world citizen who sees the planet as his neighbourhood; who has more in common with an MBA graduate from Mumbai now working in Hong Kong than he does a guy who has never left his home town. He’s a man of the future. And Emirates Man speaks his language.